Color wheel psychology picker plus#

240 in all!Ĭheck out the color psychology infographic below, provided by Muse Design, to see what your brand colors are revealing about you.

Color wheel psychology picker plus#

You might also enjoy learning more color names – 20 color swatches and names for each color mentioned above, plus tan. Find important insights on using black combined with other colors too! Learn the black color meanings to send the right message with black. Grey gets in on the action too, with 22 great grey hex codes. Take a deep dive into the meanings of green and choose from 40 fantastic green hex codes.Įmbrace the best brown from this selection of 22 brown color codes. There are so many tints, tones and shades of blue! Make the blue-chip choice by learning blue color meanings and selecting from 20+ blue hex codes. Then find your favorite from 40 fabulous purple color codes. Use purple well by learning purple color meanings. And make sure it sends the right message by learning the color meanings of pink. Pick the perfect pink hex codes from our selection of 33, from pastel to powerful. Orange comes in many shades and tints! Learn the orange color meanings, then opt for the optimal one with 20+ orange hex codes.įind out more about the meaning of red to use it wisely.

Learn all about the meaning of yellow and choose the right one from 33 yellow color codes.

With this infographic, you too can harness the power of color!ĭive deep into the many meanings of white. Īrtists and designers understand and utilize the power of color to evoke a mood, and even change behaviors. Your favorite color may not be sending the right message.ĥ | To maximize your opportunity to stand out, avoid choosing colors that are too similar to your competitors.Īnd on to the next infographic… Color Psychology: What Do Your Brand Colors Say About You?Ĭan colors affect mood, perception, and even purchasing decisions?Ĭolor psychology is the study of color as a determinant of human behavior. A color like grey which doesn’t make a significant statement could be paired with a more energizing or relaxing color.ģ | Be cognizant of how colors are interpreted in different cultures, particularly if you have an international customer base or sell your products/services abroad.Ĥ | Don’t choose colors based on your own preferences. They also encourage you to consider these tips:ġ | Choose colors through the lens of your customer, and those that reflect your company’s brand, industry, and product or service.Ģ | Leverage color combinations to enhance their impact. The Vistaprint infographic includes insights on the colors that are most appropriate for different types of small businesses. Sally Augustin, a leading authority on the psychology of color, provided insight for an infographic on how small business owners can leverage color to evoke specific feelings and associations to benefit their business.

With a plethora of research out there about color psychology, they decided to consult an expert. They learned that the top color was overwhelmingly blue, followed by black and red. They started by looking at what colors customers are choosing when designing their marketing materials on their online design studio. Vistaprint wanted to help small business owners develop a better understanding of common color associations, so they could apply this to their own businesses. But for better or worse, color affects the way people react when they first encounter your company. People make a subconscious judgment about an environment or product within 90 seconds – and between 62 and 90% of that assessment is based on color alone!Īs a small business owner wearing many different hats, color may not be front of mind when developing your brand and marketing materials. Color plays a much bigger role in influencing what we purchase than you might think!Īmazingly, 84.7% of people said that color was the primary reason they bought a particular product. Whether you’re a marketer or a consumer, knowing the power of color psychology can help you make better decisions. Colors evoke emotions, moods, and feelings. Powerful psychological cues are triggered when we view different colors. Whether you’re choosing colors for your brand, your product launch, or your email marketing campaign, consider the impact of color. So you can pick brand colors that send the right message about your business.Īnd I’ve included 10 colorful infographics you’ll want to pin to Pinterest! Enjoy. We’ll cover all that here, including which colors top brands use, and tips on color theory and combining colors. Wondering how color influences marketing and sales? Trying to pick your best business colors?Ĭurious about the psychology of color in branding?